Pictured here are the three buses involved, There is Trent-Barton who run the green buses, the Optare Solo is in the Premiere Travel fleet, who is competing along the corridor with the Red 2 service, and Finally The red Dennis Dart, belongs to Wellglade subsiduary Midland General, and runs under the Bargain bus branding, run at 50p a ride. The cheapest this corridor has been in atleast 20 years I think.
So the story is Trent Barton had served the route for many years providing a quality service.
Enter Premiere travel who was established in 2002 as a Small contract operator. in 2007 they entered the local service market under the localbus branding, gaining lots of shopper routes previously served by Wellglade company Notts and Derby. Within a year they were competing with Wellglade on the Nottingham -Bingham corridor.
In October 2010, they launched the Cotgrave route again competing with Wellglade, and are due to launch the Red 4 in November 2010, again competing with Wellglade on the Nottingham Sandiacre corridor. So there you have it. Things are hotting up and getting very tasty indeed, dont know who the real winners of the war will be, but there will be some casualties.
Trent are far to big for their own boots and competiton is healthy, just wish someone would run aroute from Ripley to Nottingham Via Heanor, £1.50 for one stop it's stupid.
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